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Does Iceland Give an Over-60s Discount?

Last checked November 2026. Offers and rules change: confirm with the provider before you rely on them.

Yes, according to Iceland itself: the company says over-60s get 10% off every Tuesday in Iceland and The Food Warehouse stores. The offer is not explained on Iceland's main shopping website, though, so confirm the details at your own branch before you rely on it.

What Iceland's own website confirms

We checked Iceland's websites on 12 November 2026. The discount is described on Iceland's sustainability site, on a page about food insecurity. It says that in 2022 Iceland became the first supermarket to pilot an over-60s discount, and that "the 10% discount is available to those over sixty every Tuesday and applies across all products in Iceland and Food Warehouse stores". You can read it on the Iceland sustainability page.

Two cautions about that source:

  • The page carries no "last updated" date, although it refers to other events in 2026.
  • Iceland's main shopping site did not mention the discount on its Bonus Club page or its terms and conditions page when we looked, and a search of the site for "over 60s discount" found nothing.

So at the time of writing (November 2026) the offer is stated by Iceland in the present tense, but the practical rules are not set out anywhere we could find on its site. The phrase "in stores" matters: nothing we read suggests the discount applies to online orders.

Reported, but not confirmed by us

When the discount launched in May 2022 it was widely covered in the press. The points below come from those reports and from shoppers' accounts. We could not confirm them on Iceland's site today, so ask in store.

  • Proof of age. Reports said a driving licence, older person's bus pass, Senior Railcard or Freedom Pass would be accepted at the till.
  • No minimum spend. Reported at launch.
  • Needing a Bonus Card. Some sources say you must also scan a registered Iceland Bonus Card to receive the discount. We did not see this on the Bonus Club page today. It costs nothing to have the card with you.
  • Alcohol in Scotland and Wales. Shoppers have reported that the discount is not applied to alcohol there. We could not confirm this.
Tip: the first time you go on a Tuesday, ask at the till before your shopping is scanned: "Is the over-60s discount on today, and what do you need to see?" Then check the receipt before you leave.

Other ways an older shopper saves at Iceland

The Bonus Club

Iceland's free loyalty scheme works more like a savings card than a points card. At the time of writing (November 2026) the Iceland Bonus Club page says:

  • You load money onto your Bonus Club account at the till, in the app or online, and spend it later.
  • For every £20 you save, Iceland adds a £1 bonus.
  • You can ask the cashier to take the amount you want to spend off your bill.

That £1 on £20 is a 5% boost on money you would have spent there anyway, and some people use it to spread the cost of Christmas. Only load what you are sure you will spend at Iceland: money on a store card is not protected in the way money in a bank account is. Our loyalty cards compared page explains the difference.

Free home delivery of shopping you choose in store

Iceland's site says that if you spend over £40 in store and scan the Bonus Club app, you can book its free home delivery service, and that online orders over £40 are also delivered free, with a £3 charge otherwise payable. For anyone who walks or takes the bus, having a heavy frozen shop brought home at no charge can be worth more than a discount. The page mentions scanning the app, so if you only have a plastic card ask staff how to book. See supermarket home delivery for more.

Frozen food and the freezer

Frozen vegetables, fish and portions of meat let you cook exactly what you need with nothing wasted, which suits a small household. Our guide to shopping and cooking for one has ideas. Multi-buy deals such as "3 for £10" are only a saving if you have the freezer space and will eat all three.

How Iceland compares

Iceland is the only supermarket we found that states a percentage off shopping for over-60s. The others work differently:

Ten per cent off is only a bargain if the starting price is fair. Compare the cost of the things you actually buy across two or three shops before changing your routine. The broader guide is supermarket discounts for over-60s, and discount cards for over-60s covers schemes that work in many places.

Common questions

What day is the Iceland over-60s discount?

Iceland's sustainability site says every Tuesday. Confirm at your branch.

Does the discount work online?

Iceland describes it as applying in its stores. We found nothing to say it applies to online orders.

Does it apply at The Food Warehouse?

Iceland's statement names both Iceland and Food Warehouse stores.

What ID do I need?

Iceland's site did not list this when we checked. Reports name a driving licence, bus pass or Senior Railcard. Take one with your date of birth on it.

Do I need a Bonus Card?

Some reports say so. We could not confirm it, so take the card or app with you in case.

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