Does Asda Give an Over-60s Discount?

Last checked November 2026. Offers and rules change: confirm with the provider before you rely on them.

Not a standing one, but Asda has run a £1 café deal for over-60s every winter since 2022. There is no age discount on your shopping itself, and we could not confirm today that the café deal is back for this winter, so ask at your local Asda Café.

What Asda's own website confirms

The "Winter Warmer" café deal

Asda's corporate newsroom announced on 29 October 2025 that the deal would return: soup, bread and unlimited tea or coffee for £1 for people aged 60 and over, in any of Asda's 212 cafés, from 1 November 2025 until the end of February 2026. Asda said there were two soups to choose from, tomato or chicken, and that half a million of these meals were sold the winter before. You can read Asda's announcement for yourself.

That run has finished. When we checked Asda's corporate site on 12 November 2026 we found no announcement for winter 2026 to 2027. That does not mean the offer has ended for good: Asda has not said so, and it may simply not have been announced on the pages we read. It does mean you should not make a special journey without checking first.

Asda Rewards

Asda's loyalty scheme is called Asda Rewards and is open to all adults, not only to over-60s. At the time of writing (November 2026) Asda's site describes it like this:

• You earn money into a "Cashpot" by completing "Missions", such as buying from particular ranges or reaching a spending target.
• You turn your Cashpot balance into vouchers to spend in store or online.
• There are also coupons that take money off straight away.
• The small print says "App and mobile data required".

Details are on the Asda Rewards page. Because the scheme runs through a smartphone app, it is less convenient than a plastic card if you do not use a mobile phone for this sort of thing. Unlike the two-tier prices at some rivals, Asda Rewards does not change the shelf price you pay, so you are not penalised at the till for not having it.

Reported, but not confirmed by us

• Proof of age for the café deal. Press reports of last winter's offer said you needed to show proof of age at the café till. Asda's own announcement does not spell out which documents count. Carry a bus pass or driving licence to be safe.
• A discount on groceries for over-60s. Some online lists say Asda gives money off shopping for pensioners. We found nothing on Asda's site to support this and could not confirm it.
• Other café offers. Asda has at times run low-priced café meals for children as well. Whether any offer is running at your branch today is something only the café can tell you.

Other ways an older shopper saves at Asda

Own-brand ranges and unit prices

Asda sells several tiers of own-brand food. The cheapest tier is often on the lowest shelf, so it is worth a look if bending is not a problem, or ask a member of staff to reach it for you. Compare the price per 100g or per kilo on the shelf label.

Yellow-sticker reductions

Food near its date is reduced in stages during the day. Asda does not publish set times, and each store differs. Ask staff when the final reductions are usually made.

Delivery passes and collection

Asda delivers groceries and offers click and collect, and sells passes that cover delivery charges for a set period. A pass only saves money if you order often enough. Our guides to supermarket home delivery and click and collect explain how to do the sum.

If a warm, cheap meal matters most

The café deal was designed for people struggling with heating costs. If that is you, please also check whether you are missing out on money you are owed: see Pension Credit and keeping warm for less.

How Asda compares

See also supermarket discounts for over-60s, loyalty cards compared and discount cards for over-60s.

Common questions

Is the Asda £1 soup deal for over-60s on now?

We could not confirm it on 12 November 2026. The last run Asda announced went from 1 November 2025 to the end of February 2026. Ask at your local Asda Café.

Does Asda give over-60s money off groceries?

Asda does not advertise an over-60s discount on shopping.

Can I use Asda Rewards without a smartphone?

Asda's own small print says the app and mobile data are required. Ask at customer services if you need an alternative.

What proof of age should I take?

A bus pass, photocard driving licence or Senior Railcard showing your date of birth.