Supermarket Discounts for Over-60s
Last checked November 2026. Offers and rules change: confirm with the provider before you rely on them.
Very few UK supermarkets give a straightforward discount for being over 60, and the ones that do tend to limit it to a particular day or to the café. The bigger savings for most older shoppers come from loyalty-card prices, reduced-to-clear shelves and shopping at the right time, so this page covers both.
Age-based offers we know about
Supermarket promotions come and go quickly. We have only described offers where we found the retailer's own announcement, and we give the date of that announcement so you can judge how fresh it is. Always confirm at your own store before making a special trip.
Iceland and The Food Warehouse
In May 2022 Iceland launched a 10% discount for shoppers aged 60 and over on Tuesdays, in store only, with no minimum spend, on showing proof of age at the till. It was widely reported at the time that a driving licence, senior bus pass, Senior Railcard or Freedom Pass would be accepted. We were not able to confirm on Iceland's own website today that the offer is unchanged, so ask at your local branch before relying on it.
Since this guide was written we have found the Tuesday discount described on one of Iceland's own websites: see does Iceland give an over-60s discount? for what is confirmed and what is not.
Morrisons Cafés: Club 60
Morrisons announced "Club 60" in July 2025: set-price café deals for customers aged over 60 in all of its cafés, including a small cooked breakfast with a refillable hot drink and an afternoon fish-and-chips meal deal. To claim, you simply tell the café staff you are over 60 when you order. The prices given at launch may have changed, so check the menu board. Not every Morrisons store has a café.
Asda Cafés: winter offer
For several winters Asda has run a "Winter Warmer" deal in its cafés for over-60s: soup, a roll and unlimited tea or coffee for £1. The most recent run we could confirm ended in February 2026. At the time of writing (November 2026) we could not confirm that it has returned this winter, so ask at your local Asda Café.
Savings open to everyone that matter more
Loyalty-card prices
Most of the large supermarkets now show two prices on many shelf labels: a normal price and a lower price for members of their free loyalty scheme. If you do not have the card or the app, you pay the higher price. Joining is free, and most schemes will give you a plastic card or key fob if you ask, so you do not need a smartphone. Our guide to loyalty cards compared explains how each scheme works.
Yellow-sticker reductions
Food close to its date is marked down, often in stages through the day, with the biggest reductions usually in the evening. Every store has its own routine. If you shop at a regular time, ask a member of staff when they usually do the final reductions. Bread, meat and many ready meals can go straight in the freezer on the day you buy them.
Own brands and unit prices
The small print on the shelf label shows the price per 100g, per kilo or per litre. That "unit price" is the fair way to compare two packs of different sizes, and it often shows that the supermarket's own brand, or a different pack size, is much better value. Bring your reading glasses or a pocket magnifier: the print is small.
Shopping for one
Multi-buy offers are no saving if half of it goes in the bin. Loose fruit and vegetables, the deli and butcher's counter (where you can ask for a single chop or two rashers) and frozen food all help. See shopping and cooking for one.
Help if money is tight
- Check your benefits first. Pension Credit is widely under-claimed and opens the door to other help. See our Pension Credit guide and the benefits checklist.
- Community pantries and social supermarkets sell good food at very low prices to local members. Your council, library or local Age UK can tell you what exists nearby.
- Food banks usually work by referral. Citizens Advice can refer you and will also check you are getting everything you are entitled to.
Home delivery and collection
If carrying shopping is the difficulty rather than the cost, home delivery can be cheaper than a taxi. Delivery charges are generally lower at quieter times in the middle of the week, and collecting an order from the store is often cheaper still. Our guides to supermarket home delivery and click and collect walk you through it step by step.
How to claim an age-related offer
- Ask at the customer service desk whether the store has any over-60s offers, and on which days.
- Have your proof of age ready before you reach the till.
- Mention the offer before the cashier starts scanning, or when you order in the café.
- Check your receipt before you leave. If the discount is missing, go to customer services while you are still in the store.
Age offers are normally in store only, so they will not usually apply to online orders or at self-service tills without a member of staff.
Common questions
Which supermarkets give a discount to over-60s?
Very few. Iceland has offered 10% off on Tuesdays since 2022, and Morrisons and Asda have run café deals for over-60s. Ask in your own store, because offers change and we cannot guarantee any of them is running on the day you visit.
Do I need a special card to prove I am over 60?
No special card is needed. Something official showing your date of birth, such as a driving licence or bus pass, is normally enough.
Can I get a loyalty card without a smartphone?
In most cases yes. Ask at the customer service desk for a physical card, or phone the scheme's helpline. Our loyalty card guide has details.
Are there discounts at other shops too?
Yes. See high-street discounts for over-60s and the full over-60s discounts list.